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MADE IN GERMANY initiative by the German Association for jewellery and watches

von Guido Grohmann - 24 Mar, 2014

MADE IN GERMANY initiative by the German Association for jewellery and watches

The professional group 'Watches & Clocks' (Fachgruppe Uhren) of the German Association of Jewellery, Watches, Clocks and Supplying Industries, made it their business to obtain a clearer perceptibility for customers of that quality. Under the guidance and coordination of Albert W. Glosse, a label has been developed by the advertising agency weiss urban. The label shows the origin very distinctly to interested buyers. This aim has been reached in the past months through a constructive cooperation of the group members. NIVREL is a proud part of that group. By using that label the concerned enterprises engage themselves to observe and respect concrete criteria of the competition rules 'MADE IN GERMANY'.

The professional group 'Watches & Clocks' will start organization during the coming months. Quite a number of member companies of the German Association have already decided to practice that project, in order to support and facilitate customers’ buying decisions all over the world.

The German Association of Jewellery, Watches, Clocks and Supplying Industries e.V.is a union of employers and economy and safeguards interests of the German jewellery and watch making industry, on national and international levels. It is, amongst others, a member of the World Jewellery Association CIBJO and of the European Watch Committee CPHE.

More Information:

German Association of Jewellery, Watches, Clocks and Supplying Industries, Mr. Thilo Brückner, Phone +49 (0) 7231 145 5517, E-Mail: info@bv-schmuck-uhren.de


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